Selling to higher education can be daunting. Budgets are limited, stakeholders are numerous, and the environment is highly political and often risk-averse. Even with an exceptional product, companies that sell to colleges and universities must implement effective go-to-market strategies, employ thorough sales process management methodologies, and recruit and enable the right talent. Constellation brings decades of experience in developing winning go-to-market strategies, developing and implementing effective sales management processes, and building high-performing sales teams, with a keen understanding of the complex dynamics involved in selling to colleges and universities.
