Aaron Knox has supported educational institutions with technology and services companies for nearly twenty years. Sixteen of those years have been spent as a leader of sales and marketing teams at education technology and services companies in various stages, including Blackboard, Interfolio (acquired by Elsevier in 2022), Labster, Peoplegrove & eLumen.  Over the years, he’s seen the education market landscape change and evolve rapidly, forcing him to embrace sophisticated processes, the use of data to make well-informed decisions, a robust tech stack, employing creativity in selling against competitors and building a culture that develops and retains top performing sales talent.  Aaron is the author of the “Higher Education Sales Playbook”, a guide for creating winning strategies for selling to higher education.